Monthly AI credits for checking what AI engines say about you, plus weekly keyword snapshots and GA4 Tracking Health, a daily check that your GA4 events are still being recorded.
Free
£0
Every tool has a free way in. The charts need no sign-up; AI checks need a free account.
AI answer exposure report on your domain
Search Seasonality for any keyword
Spiral on GA4 or Search Console, Grid on GA4
30 AI credits a monthAbout 3 five-run Stability checks, or 30 prompt checks.
For in-house SEOs and analysts looking after one site.
AI topic scans: the brands and sources across a topic
Stability checks at 10 or 20 runs, for a tighter interval
20 tracked keywords with weekly snapshots
Monday digest, saved views and exports
GA4 Tracking Health: 10 events checked daily Beta
Includes 145 AI credits a monthAbout 4 twenty-run Stability checks, or 145 prompt checks.Trial: 37 credits, enough for 1 twenty-run Stability check, then 145 from your first payment.
Pro Agency
$99/month
For agencies and consultants running several client sites.
Everything in Solo, plus:
Client workspaces: filter any tool to one client
10 GA4 or Search Console properties
200 tracked keywords with weekly snapshots
GA4 Tracking Health on 25 events
Includes 400 AI credits a monthAbout 12 twenty-run Stability checks, or 400 prompt checks.Trial: 100 credits, enough for 3 twenty-run Stability checks, then 400 from your first payment.
14-day free trial · No charge today · Cancel any time · Paid through Stripe
What a credit buys
Prompt checks, Stability checks and topic scans all spend from the same monthly credits. The AI answer exposure report has its own daily allowance and uses none.
5 runs8 credits23 to 88%65 points wide
10 runsPro16 credits31 to 83%52 points wide
20 runsPro31 credits39 to 78%39 points wide
0%50%100%
One engine that names you in 60% of its answers, checked at each size. The bar is where the true rate probably sits (a 95% interval, the same maths the tool uses): more runs, a narrower bar.
Prompt check: one question, one engine, the full answer
1 credit
Stability check, 5 runs on each engine
8 credits
Stability check, 10 runs on each engine Pro
16 credits
Stability check, 20 runs on each engine Pro
31 credits
Topic scan: brands and sources across a topic Pro
1 credit
A Stability check asks the same question over and over on each AI engine, to show how often you're named. You pay for what answers: a failed check is refunded, and a Stability check charges only for the runs that came back. Opening a saved result is free.
Monthly credits refresh when your plan renews and don't roll over.
Need more in a month? A pack adds 100 credits for $25, spent after your monthly credits and good for 12 months.
What Tools Pro keeps an eye on
Runs on a schedule. Spends no credits.
Tracked keywords
Every Monday
Google's top 10 for each keyword, with a Monday digest of the new domains that entered it. Up to 20 on Solo, 200 on Agency.
GA4 Tracking Health Beta
Daily, from 09:00
The GA4 events you choose, checked each morning in your property's time zone. One email when tracking breaks, not when it's a slow week. Up to 10 events on Solo, 25 on Agency. One GA4 property per account while it's in Beta.
Free and Tools Pro, side by side
Feature
Free£0
Solo$39/mo
Agency$99/mo
AI answers
AI credits a month
30
145
400
AI answer exposure report
✓Included
✓Included
✓Included
Prompt checks
✓Included
✓Included
✓Included
AI Answer Stability runs per engine
5
5, 10 or 20
5, 10 or 20
Competitors per Stability check
3
10
10
AI topic scans
–Not included
✓Included
✓Included
Top-up credit packs
–Not included
✓Included
✓Included
Monitoring
Tracked keywords, weekly snapshots
–Not included
20
200
GA4 Tracking Health events Beta
–Not included
10 1 GA4 property in Beta
25 1 GA4 property in Beta
Monday digest email
–Not included
✓Included
✓Included
Charts
GA4 or Search Console properties
1
1
10
Saved views per tool
–Not included
5
50
Annotations
–Not included
Unlimited
Unlimited
Exports
PNG
PNG, CSV
PNG, CSV
Agency
Client workspaces
–Not included
–Not included
✓Included
What each tool adds on Tools Pro
AI answers
AI Answer Monitor
Free: the AI answer exposure report on your domain, and prompt checks.
Topic scans: the brands, cited sources and fan-out queries across a topic
12 months of AI search volume for the top related query
Yes, a free one. Starting a trial asks you to sign in or sign up, then takes you to checkout.
What happens on day 14?
Your card is charged for the first month unless you cancel before then. There's one free trial per account.
How many credits do I get during the trial?
A quarter of the month's: 37 on Solo, 100 on Agency. The full amount arrives with your first payment.
Do unused credits roll over?
Monthly credits don't: they refresh when your plan renews. Pack credits last 12 months.
What does GA4 Tracking Health need?
A GA4 property connected with read-only access. You choose the property and up to 10 events (25 on Agency) in Settings. We keep daily totals for those events for 90 days, never page-level or user-level data.
Is VAT added?
No. DATA HIT isn't VAT-registered, so the price shown is what you pay.
How do I cancel?
From Settings, any time. You keep Pro until the end of the month you've paid for.
Try Tools Pro free for 14 days
Pick a plan, check out with a card, and cancel before day 14 to pay nothing.
14-day free trial · No charge today · Cancel any time · Paid through Stripe