Changelog
What's new, and what's next.
Small, frequent releases. Here's the recent trail — and where the suite is heading next.
Recently shipped
October 2026
- Know the morning after your tracking breaks. GA4 Tracking Health, new on Tools Pro and in beta, checks the GA4 events you choose, such as purchases and sign-ups, each morning against their usual rate for that weekday. If an event stops, drops sharply, starts counting twice or loses its channel to Direct, you get one email saying what changed and since when; a quiet week on its own is not an alert. When you set it up, it also looks back over the past two weeks. Choose your property and up to 10 events (25 on Agency) in Settings; alerts show on your dashboard and in the Monday email.
- See who moved in your tracked keywords, not just how many. Every tracked keyword on your dashboard now opens to show the domains that entered and left the top 10, who moved, and the page that ranks for you. You see your own position each week (we now check the top 30, so “you are at #14” shows up too), whether an AI Overview appeared or went, and when demand peaks, with the keywords whose searches are rising listed first. Each one also carries a 12-week history: your position, the top 3 and the weeks with an AI Overview. Name up to 10 competitors in Settings (one list per client on Agency) and their moves are flagged. The Monday email carries the same facts in short form, each linking to its keyword. Set your site in Settings if your position doesn't show. Update, 6 October: week-on-week changes are paused for now while we verify our ranking data source, which has been returning different results for identical UK searches. Your tracked keywords, their seasons and history stay on your dashboard.
- SERP Seasonality is now Search Seasonality. Instead of twelve months of who ranked, it shows about eight years of monthly Google searches for any keyword, so you can see when demand rises and falls and publish before it does. Each keyword gets a spiral, a typical year and four figures: the peak month, when the increase starts, the peak volume and the trend. Small keywords become readable too, because eight years stacked show a season that one year hides. Try it with a sample; no sign-up needed. Old links and bookmarks open the new tool.
- Plan a whole set of keywords at once. Paste a list, upload a CSV or import your top Search Console queries, and Search Seasonality lays them out as a demand calendar sorted by peak month, with what is peaking now, what is increasing and what starts increasing soon. A free account scans sets of 10; Pro scans 200 (700 on Agency), saves sets, exports CSV, and tells you in the Monday email when a saved keyword starts increasing.
- Rankings stay on your dashboard. The Track button is still there in Search Seasonality: tracked keywords are checked every week and show on your dashboard and in the Monday email.
September 2026
- Weekly re-runs of watched AI scans are paused. AI Answer Monitor no longer re-runs pinned scans each Monday, so nothing runs or uses credits in the background. Your pins are kept on your dashboard, where you can unpin them, and the Watch button is hidden until re-runs come back.
- Run a Stability check again, and see its history. A day after a check, Run again asks the same question with the same brands, and every run of that question now sits together in a History: one row per run with its 95% interval, so you can see whether the result is moving or just wobbling. Your dashboard groups runs of the same question too.
- One allowance of AI credits for every AI check. Prompt checks, topic scans and Stability checks now draw from a single monthly pool of AI credits instead of separate limits, so you can spend them on whichever check matters that month. Free accounts get 30 credits a month, Solo 145 and Agency 400. A meter in each tool shows your balance and what each check costs, checks that fail give their credits back, and Pro accounts can buy a pack of 100 more from Settings.
- New tool: AI Answer Stability. Ask ChatGPT, Gemini, Perplexity, Claude and Google AI Mode the same question five, ten or twenty times each, and see how often each one names you. You get the mention rate with a 95% interval, how often you're named first, and a map of every answer, so a single lucky (or unlucky) answer can't pass for the truth. Try it with the sample; a free account runs three checks a month.
- Ask ChatGPT about any search, without leaving your report. In AI Answer Monitor, every search Google answers without you now has an Ask ChatGPT button on its row. It opens over the report rather than taking you somewhere else, shows you the question before it sends it, and says what it costs. Free accounts get three of these a month — previously they were Pro-only, which meant the one thing worth seeing was the one thing you could not try.
- Search demand now sits in the middle of the SERP spiral. The inner disc carries 12 blue bars, one per month, scaled to Google search volume — so the rings tell you who ranked and the centre tells you how many people were looking. A callout marks the busiest month. The sample keywords carry real demand data, so you can see it before running anything.
- The SERP spiral is easier to read. The legend is now two labelled groups rather than one flat row, the rank axis is labelled, and the unexplained numbers have gone from the middle. We also removed the Search Console rank line from the spiral itself: it answered a different question from the rings around it and competed with them for the same space. Your own Search Console figures are still there, in the performance summary under the chart and in the CSV export.
- SERP Seasonality opens on a chart. The landing page now shows a real sample spiral instead of an empty input box, matching the other tools.
- Smaller fixes. Tracked-keyword rows read “↑ 38 places since Oct 2025” instead of a raw date code. Quoted sources in AI Answer Monitor are now full clickable links. Watched scans and recent prompt checks share one card on your dashboard.
August 2026
- See how much of your search demand Google answers itself. A new free report in AI Answer Monitor: put in your domain and see which of the searches you already rank for now get an AI answer above the results — and whether that answer links to you or names someone else. Click any search Google links you on to read the exact passage it quoted. It’s the first thing in this tool you don’t need a Pro plan to use.
- AI Mention Monitor is now AI Answer Monitor. The tool started out as a way to see who AI mentions in your space. It now spends most of its time on a different question: what AI answers, and whether you are in that answer. The name follows the tool. Nothing moved — your links, bookmarks and saved scans all still work.
July 2026
- Check a prompt in AI Answer Monitor. Paste one exact question your customers ask AI and see live whether ChatGPT cites you — or which competitor it cites instead. It sits alongside the topic scan as a second mode.
- Your AI visibility trend. Pro users can now see how ChatGPT’s mentions of their own domain have grown or shrunk over time, charted back to August 2025. It’s free to check as often as you like — viewing your trend never uses a monthly action.
June 2026
- Worldwide pricing. Prices now show and charge in your local currency. GBP and USD are live, with more currencies to follow.
- “Are you cited?” in AI Answer Monitor. See at a glance whether ChatGPT and Google AI Overviews cite your domain — and which sources they pull from instead.
May 2026
- AI Answer Monitor. A fourth tool joined the Discovery pillar: brand mentions, cited sources, and fan-out queries across ChatGPT and Google AI Overviews.
- Client workspaces for agencies. Organise tracked keywords, scans, and saved dashboards by client, and filter any tool to one client's work.
- Pro tier launched. Tracked keywords with weekly SERP snapshots, saved dashboards, GA4 and Search Console connections, account-wide annotations, a weekly digest, and CSV / PNG / SVG exports.
On the roadmap
- More currencies. EUR is next, with others to follow as we go worldwide. Next
- Multi-property comparison. Overlay several GA4 or Search Console properties in one Spiral or Grid — built for agencies running many clients. Planned
- Peak-shift alerts. Timing Grid tells you when your audience's active hours move, so your ad schedule keeps up. Q3 2026
- Larger teams. Multi-user Agency accounts, so a whole team shares one workspace. Q4 2026
- Deeper AI-search coverage. More engines and richer signal in the AI Answer Monitor as AI search keeps moving. Exploring
A roadmap, not a contract — we re-order it around what people actually ask for. If something here would help your work, tell us and it moves up.