Search Seasonality
See when demand for a search starts to rise, so you publish before it does. About eight years of monthly Google searches, one turn of the spiral per year.
Each turn is one year
Use the left and right arrow keys to move month by month, and up and down to compare the same month across years. Home and End jump to the first and latest month.
The typical year
Use the left and right arrow keys to move through the months of the typical year.
Paste one keyword per line, or a spreadsheet column. Commas and tabs also separate keywords. A CSV uses its first column; a header row is optional. Keywords are lowercased and duplicates merged. Google limits a keyword to 80 characters and 10 words.
A saved set keeps the keyword list and country so you can reload it in one click. Each Monday's email will say which saved keywords have started increasing.
Demand calendar · sorted by peak month
Use the arrow keys to move between keywords and months. Press Enter to open the focused keyword on its own.
How to read this. Each month's volume is Google's monthly search estimate for the keyword. The typical year compares every month with the average month of the same year, so growth or decline does not hide the shape, then takes the middle value across all complete years. A month above 1 is in season. Increase starts is the first month demand rises a quarter of the way from its low point to the peak, measured on a log scale so short, sharp seasons are caught early. Data comes from a third-party SEO data provider. Each month arrives a few weeks after it ends, so the latest month shown is behind today.